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Head-to-Head Specification Audit
Mailchimp vs Brevo
E-Commerce & Small Businesses · Global
Specification Matrix
| Metric | Mailchimp | Brevo |
|---|---|---|
| Starting Price | $13/mo | CustomBetter |
| API Rate Limit | N/A | N/A |
| Target Country | Global | Global |
| Category | Email Marketing & CRM | Email Marketing & CRM |
| Compliance | GDPR, CCPA, SOC2 | GDPR, CCPA, SOC2 |
| Hosting Regions | US-East, EU-West | EU-West, EU-Central |
| Native Integrations | 7 listedBetter | 7 listed |
Mailchimp — Key Specs
- ✓Free tier includes 500 contacts and 1,000 sends per month — ideal for early-stage
- ✓Predictive demographics and purchase likelihood AI built into Standard plan
- ✓Pre-built e-commerce automations: abandoned cart, post-purchase, win-back
- ✓Landing page and form builder included on all plans at no extra cost
Brevo — Key Specs
- ✓Free plan includes 300 emails/day to unlimited contacts — most generous free tier
- ✓EU-hosted servers with GDPR-compliant data processing by default — no DPA negotiation needed
- ✓SMS, WhatsApp, and email marketing in one platform at a single flat monthly rate
- ✓Transactional email, marketing automation, and CRM included on every paid plan
Frequently Asked Questions
What is cheaper, Mailchimp or Brevo?+
Brevo starts at $0/mo, which is lower than Mailchimp at $13/mo.
Which tool is better for compliance — Mailchimp or Brevo?+
Both support GDPR, CCPA, SOC2.
Which tool is better suited for Global?+
Mailchimp is evaluated for E-Commerce & Small Businesses in Global with hosting regions: US-East, EU-West. Brevo has hosting regions: EU-West, EU-Central. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 25 June 2026
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