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Head-to-Head Specification Audit
Brevo vs Klaviyo
SMB Marketing Teams · Global
Specification Matrix
| Metric | Brevo | Klaviyo |
|---|---|---|
| Starting Price | CustomBetter | $20/mo |
| API Rate Limit | N/A | N/A |
| Target Country | Global | Global |
| Category | Email Marketing & CRM | Email Marketing & CRM |
| Compliance | GDPR, CCPA, SOC2 | GDPR, CCPA, SOC2 |
| Hosting Regions | EU-West, EU-Central | US-East, EU-West |
| Native Integrations | 7 listedBetter | 7 listed |
Brevo — Key Specs
- ✓Free plan includes 300 emails/day to unlimited contacts — most generous free tier
- ✓EU-hosted servers with GDPR-compliant data processing by default — no DPA negotiation needed
- ✓SMS, WhatsApp, and email marketing in one platform at a single flat monthly rate
- ✓Transactional email, marketing automation, and CRM included on every paid plan
Klaviyo — Key Specs
- ✓Predictive analytics forecasts customer lifetime value and churn risk per contact
- ✓Native Shopify sync updates segments in real time on every purchase event
- ✓SMS and email managed in one platform with unified customer profiles
- ✓A/B testing on subject lines, content, and send times included on all plans
Frequently Asked Questions
What is cheaper, Brevo or Klaviyo?+
Brevo starts at $0/mo, which is lower than Klaviyo at $20/mo.
Which tool is better for compliance — Brevo or Klaviyo?+
Both support GDPR, CCPA, SOC2.
Which tool is better suited for Global?+
Brevo is evaluated for SMB Marketing Teams in Global with hosting regions: EU-West, EU-Central. Klaviyo has hosting regions: US-East, EU-West. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 25 June 2026
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