Head-to-Head Specification Audit
Brevo vs ActiveCampaign
SMB Marketing Teams · Global
Specification Matrix
| Metric | Brevo | ActiveCampaign |
|---|---|---|
| Starting Price | $0/moBetter | $15/mo |
| API Rate Limit | Not confirmed | 150 req/min |
| Target Country | Global | South Africa |
| Category | Email Marketing & CRM | Email Marketing & CRM |
| Compliance (vendor-stated) | GDPR, CCPA, SOC2 | GDPR, POPIA, CASL |
| Hosting Regions | EU-West, EU-Central | US, EU |
| Native Integrations | 7 listedBetter | 6 listed |
Brevo — Key Specs
Vendor-stated- ✓Free plan includes 300 emails/day to unlimited contacts — most generous free tier
- ✓EU-hosted servers with GDPR-compliant data processing by default — no DPA negotiation needed
- ✓SMS, WhatsApp, and email marketing in one platform at a single flat monthly rate
- ✓Transactional email, marketing automation, and CRM included on every paid plan
ActiveCampaign — Key Specs
Vendor-stated- ✓Predictive sending AI optimises delivery time per contact
- ✓Conditional content blocks — one template, infinite variants
- ✓POPIA-ready consent tracking built into subscription forms
- ✓870+ pre-built integrations including WooCommerce and Shopify
Frequently Asked Questions
Which is lower-priced, Brevo or ActiveCampaign?+
Brevo starts at Free plan available, which is lower than ActiveCampaign at $15/mo. Verify current pricing on each vendor's website.
Which compliance frameworks do Brevo and ActiveCampaign list?+
Both list GDPR in their vendor documentation. Brevo additionally lists CCPA, SOC2. ActiveCampaign additionally lists POPIA, CASL. These are vendor-stated frameworks. VektorIndex has not independently audited these claims.
Does Brevo or ActiveCampaign list POPIA as a supported compliance framework?+
ActiveCampaign lists POPIA (Protection of Personal Information Act) as a supported compliance framework per its vendor documentation. VektorIndex has not independently verified this claim. South African organisations should request the vendor's current Data Processing Agreement and confirm data residency settings before processing personal information. Brevo does not list POPIA as a supported compliance framework in its public documentation. Contact the vendor to confirm their position before processing South African personal information.
Which has a higher documented API rate limit — Brevo or ActiveCampaign?+
Available information does not support a direct comparison of API rate limits for these tools. Check each vendor's developer documentation.
Which data hosting regions do Brevo and ActiveCampaign support?+
Brevo lists hosting regions: EU-West, EU-Central. ActiveCampaign lists hosting regions: US, EU. For data residency requirements in Global, confirm exact region configuration directly with each vendor.
Data last updated: 29 August 2026 — Sourced from official vendor documentation. Not independently audited. Report incorrect information
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