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Head-to-Head Specification Audit
Brevo vs ActiveCampaign
SMB Marketing Teams · Global
Specification Matrix
| Metric | Brevo | ActiveCampaign |
|---|---|---|
| Starting Price | CustomBetter | $29/mo |
| API Rate Limit | N/A | 150 req/min |
| Target Country | Global | South Africa |
| Category | Email Marketing & CRM | Email Marketing & CRM |
| Compliance | GDPR, CCPA, SOC2 | GDPR, POPIA, CASL |
| Hosting Regions | EU-West, EU-Central | US, EU |
| Native Integrations | 7 listedBetter | 6 listed |
Brevo — Key Specs
- ✓Free plan includes 300 emails/day to unlimited contacts — most generous free tier
- ✓EU-hosted servers with GDPR-compliant data processing by default — no DPA negotiation needed
- ✓SMS, WhatsApp, and email marketing in one platform at a single flat monthly rate
- ✓Transactional email, marketing automation, and CRM included on every paid plan
ActiveCampaign — Key Specs
- ✓Predictive sending AI optimises delivery time per contact
- ✓Conditional content blocks — one template, infinite variants
- ✓POPIA-ready consent tracking built into subscription forms
- ✓870+ pre-built integrations including WooCommerce and Shopify
Frequently Asked Questions
What is cheaper, Brevo or ActiveCampaign?+
Brevo starts at $0/mo, which is lower than ActiveCampaign at $29/mo.
Which tool is better for compliance — Brevo or ActiveCampaign?+
Both support GDPR. Brevo additionally supports CCPA, SOC2. ActiveCampaign additionally supports POPIA, CASL.
Is Brevo or ActiveCampaign compliant with South Africa's POPIA?+
ActiveCampaign supports POPIA compliance. Brevo does not list POPIA as a supported framework.
Which tool is better suited for Global?+
Brevo is evaluated for SMB Marketing Teams in Global with hosting regions: EU-West, EU-Central. ActiveCampaign has hosting regions: US, EU. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 10 July 2026
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