Head-to-Head Specification Audit
Attio vs Salesforce
Modern AI-Native CRM for B2B SaaS · Global
Specification Matrix
| Metric | Attio | Salesforce |
|---|---|---|
| Starting Price | $34/mo | $25/moBetter |
| API Rate Limit | 100 req/min | 1000 req/minBetter |
| Target Country | Global | Global |
| Category | CRM | CRM |
| Compliance | SOC2, GDPR | GDPR, CCPA, POPIA, SOC2, ISO27001, FedRAMP |
| Hosting Regions | EU-West, US-East | US-East, EU-West, AP-Southeast, AU-East |
| Native Integrations | 5 listed | 7 listedBetter |
Attio — Key Specs
- ✓AI-native: enriches contacts automatically from web sources
- ✓Flexible data model — works like a database, not a rigid CRM
- ✓SOC 2 Type II, GDPR compliant
- ✓Fastest growing CRM in Y Combinator portfolio companies
Salesforce — Key Specs
- ✓Einstein AI forecasting surfaces at-risk deals before they slip
- ✓AppExchange has 7,000+ certified B2B integrations
- ✓POPIA and GDPR data governance controls built into Org settings
- ✓Customisable objects and flows handle any sales process complexity
Frequently Asked Questions
What is cheaper, Attio or Salesforce?+
Salesforce starts at $25/mo, which is lower than Attio at $34/mo.
Which tool is better for compliance — Attio or Salesforce?+
Both support SOC2, GDPR. Salesforce additionally supports CCPA, POPIA, ISO27001, FedRAMP.
Is Attio or Salesforce compliant with South Africa's POPIA?+
Salesforce supports POPIA compliance. Attio does not list POPIA as a supported framework.
Which has a higher API rate limit — Attio or Salesforce?+
Salesforce has a higher API rate limit at 1000 requests per minute. Attio: 100 req/min. Salesforce: 1000 req/min.
Which tool is better suited for Global?+
Attio is evaluated for Modern AI-Native CRM for B2B SaaS in Global with hosting regions: EU-West, US-East. Salesforce has hosting regions: US-East, EU-West, AP-Southeast, AU-East. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 26 June 2026
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