Head-to-Head Specification Audit
Attio vs Zoho CRM
Modern AI-Native CRM for B2B SaaS · Global
Specification Matrix
| Metric | Attio | Zoho CRM |
|---|---|---|
| Starting Price | $34/mo | $14/moBetter |
| API Rate Limit | 100 req/minTie | 100 req/minTie |
| Target Country | Global | South Africa |
| Category | CRM | CRM |
| Compliance (vendor-stated) | SOC2, GDPR | GDPR, POPIA, SOC2 |
| Hosting Regions | EU-West, US-East | US-East, EU-West, IN-Central |
| Native Integrations | 5 listed | 6 listedBetter |
Attio — Key Specs
Vendor-stated- ✓AI-native: enriches contacts automatically from web sources
- ✓Flexible data model — works like a database, not a rigid CRM
- ✓SOC 2 Type II, GDPR compliant
- ✓Fastest growing CRM in Y Combinator portfolio companies
Zoho CRM — Key Specs
Vendor-stated- ✓Best value CRM for South African companies — ZAR pricing available
- ✓Zia AI: sales predictions, anomaly detection, next best time to contact
- ✓POPIA-compliant: data residency and DPA options for ZA companies
- ✓Free tier: 3 users, core CRM features
Frequently Asked Questions
Which is lower-priced, Attio or Zoho CRM?+
Zoho CRM starts at $14/mo, which is lower than Attio at $34/mo. Verify current pricing on each vendor's website.
Which compliance frameworks do Attio and Zoho CRM list?+
Both list SOC2, GDPR in their vendor documentation. Zoho CRM additionally lists POPIA. These are vendor-stated frameworks. VektorIndex has not independently audited these claims.
Does Attio or Zoho CRM list POPIA as a supported compliance framework?+
Zoho CRM lists POPIA (Protection of Personal Information Act) as a supported compliance framework per its vendor documentation. VektorIndex has not independently verified this claim. South African organisations should request the vendor's current Data Processing Agreement and confirm data residency settings before processing personal information. Attio does not list POPIA as a supported compliance framework in its public documentation. Contact the vendor to confirm their position before processing South African personal information.
Which has a higher documented API rate limit — Attio or Zoho CRM?+
Both Attio and Zoho CRM have the same documented API rate limit of 100 requests per minute. Verify current limits on each vendor's developer documentation.
Which data hosting regions do Attio and Zoho CRM support?+
Attio lists hosting regions: EU-West, US-East. Zoho CRM lists hosting regions: US-East, EU-West, IN-Central. For data residency requirements in Global, confirm exact region configuration directly with each vendor.
Data last updated: 29 August 2026 — Sourced from official vendor documentation. Not independently audited. Report incorrect information
Related CRM Comparisons
Is this your tool?
Claim or upgrade your VektorIndex listing
Get a Verified badge, add your own specs, and appear at the top of comparison pages.