Head-to-Head Specification Audit
Attio vs Zoho CRM
Modern AI-Native CRM for B2B SaaS · Global
Specification Matrix
| Metric | Attio | Zoho CRM |
|---|---|---|
| Starting Price | $34/mo | $14/moBetter |
| API Rate Limit | 100 req/minBetter | 100 req/min |
| Target Country | Global | South Africa |
| Category | CRM | CRM |
| Compliance | SOC2, GDPR | GDPR, POPIA, SOC2 |
| Hosting Regions | EU-West, US-East | US-East, EU-West, IN-Central |
| Native Integrations | 5 listed | 6 listedBetter |
Attio — Key Specs
- ✓AI-native: enriches contacts automatically from web sources
- ✓Flexible data model — works like a database, not a rigid CRM
- ✓SOC 2 Type II, GDPR compliant
- ✓Fastest growing CRM in Y Combinator portfolio companies
Zoho CRM — Key Specs
- ✓Best value CRM for South African companies — ZAR pricing available
- ✓Zia AI: sales predictions, anomaly detection, next best time to contact
- ✓POPIA-compliant: data residency and DPA options for ZA companies
- ✓Free tier: 3 users, core CRM features
Frequently Asked Questions
What is cheaper, Attio or Zoho CRM?+
Zoho CRM starts at $14/mo, which is lower than Attio at $34/mo.
Which tool is better for compliance — Attio or Zoho CRM?+
Both support SOC2, GDPR. Zoho CRM additionally supports POPIA.
Is Attio or Zoho CRM compliant with South Africa's POPIA?+
Zoho CRM supports POPIA compliance. Attio does not list POPIA as a supported framework.
Which has a higher API rate limit — Attio or Zoho CRM?+
Attio has a higher API rate limit at 100 requests per minute. Attio: 100 req/min. Zoho CRM: 100 req/min.
Which tool is better suited for Global?+
Attio is evaluated for Modern AI-Native CRM for B2B SaaS in Global with hosting regions: EU-West, US-East. Zoho CRM has hosting regions: US-East, EU-West, IN-Central. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 26 June 2026
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