Head-to-Head Specification Audit
Zoho CRM vs Attio
CRM for SMB — Africa & India Focused · South Africa
Specification Matrix
| Metric | Zoho CRM | Attio |
|---|---|---|
| Starting Price | $14/moBetter | $34/mo |
| API Rate Limit | 100 req/minBetter | 100 req/min |
| Target Country | South Africa | Global |
| Category | CRM | CRM |
| Compliance | GDPR, POPIA, SOC2 | SOC2, GDPR |
| Hosting Regions | US-East, EU-West, IN-Central | EU-West, US-East |
| Native Integrations | 6 listedBetter | 5 listed |
Zoho CRM — Key Specs
- ✓Best value CRM for South African companies — ZAR pricing available
- ✓Zia AI: sales predictions, anomaly detection, next best time to contact
- ✓POPIA-compliant: data residency and DPA options for ZA companies
- ✓Free tier: 3 users, core CRM features
Attio — Key Specs
- ✓AI-native: enriches contacts automatically from web sources
- ✓Flexible data model — works like a database, not a rigid CRM
- ✓SOC 2 Type II, GDPR compliant
- ✓Fastest growing CRM in Y Combinator portfolio companies
Frequently Asked Questions
What is cheaper, Zoho CRM or Attio?+
Zoho CRM starts at $14/mo, which is lower than Attio at $34/mo.
Which tool is better for compliance — Zoho CRM or Attio?+
Both support GDPR, SOC2. Zoho CRM additionally supports POPIA.
Is Zoho CRM or Attio compliant with South Africa's POPIA?+
Zoho CRM supports POPIA compliance. Attio does not list POPIA as a supported framework.
Which has a higher API rate limit — Zoho CRM or Attio?+
Zoho CRM has a higher API rate limit at 100 requests per minute. Zoho CRM: 100 req/min. Attio: 100 req/min.
Which tool is better suited for South Africa?+
Zoho CRM is evaluated for CRM for SMB — Africa & India Focused in South Africa with hosting regions: US-East, EU-West, IN-Central. Attio has hosting regions: EU-West, US-East. For data residency in South Africa, check each vendor's data processing agreements.
Data last verified: 26 June 2026
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