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Head-to-Head Specification Audit
Sansan vs Attio
Japanese Enterprise Sales Teams · Japan
Specification Matrix
| Metric | Sansan | Attio |
|---|---|---|
| Starting Price | CustomBetter | $34/mo |
| API Rate Limit | 100 req/minBetter | 100 req/min |
| Target Country | Japan | Global |
| Category | CRM | CRM |
| Compliance | APPI, ISO27001 | SOC2, GDPR |
| Hosting Regions | JP-Tokyo | EU-West, US-East |
| Native Integrations | 4 listed | 5 listedBetter |
Sansan — Key Specs
- ✓The de-facto business card digitisation platform in Japan — used by 8,000+ enterprises
- ✓AI extracts data from meishi (名刺) in both Japanese and English
- ✓Integrates with Salesforce — maps Japanese relationship hierarchy
- ✓APPI-compliant data management for Japanese enterprise buyers
Attio — Key Specs
- ✓AI-native: enriches contacts automatically from web sources
- ✓Flexible data model — works like a database, not a rigid CRM
- ✓SOC 2 Type II, GDPR compliant
- ✓Fastest growing CRM in Y Combinator portfolio companies
Frequently Asked Questions
What is cheaper, Sansan or Attio?+
Sansan starts at $0/mo, which is lower than Attio at $34/mo.
Which tool is better for compliance — Sansan or Attio?+
Sansan additionally supports APPI, ISO27001. Attio additionally supports SOC2, GDPR.
Which has a higher API rate limit — Sansan or Attio?+
Sansan has a higher API rate limit at 100 requests per minute. Sansan: 100 req/min. Attio: 100 req/min.
Which tool is better suited for Japan?+
Sansan is evaluated for Japanese Enterprise Sales Teams in Japan with hosting regions: JP-Tokyo. Attio has hosting regions: EU-West, US-East. For data residency in Japan, check each vendor's data processing agreements.
Data last verified: 10 July 2026
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