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Head-to-Head Specification Audit
Pipedrive vs Attio
SMB Sales Teams · Global
Specification Matrix
| Metric | Pipedrive | Attio |
|---|---|---|
| Starting Price | $14/moBetter | $34/mo |
| API Rate Limit | 80 req/min | 100 req/minBetter |
| Target Country | Global | Global |
| Category | CRM | CRM |
| Compliance | GDPR, POPIA, SOC2 | SOC2, GDPR |
| Hosting Regions | EU-West, US-East | EU-West, US-East |
| Native Integrations | 7 listedBetter | 5 listed |
Pipedrive — Key Specs
- ✓Visual pipeline UI reduces CRM admin time vs Salesforce by up to 40%
- ✓AI Sales Assistant surfaces next best actions for each open deal
- ✓LeadBooster chatbot qualifies inbound leads around the clock
- ✓GDPR and POPIA compliance controls built into all paid tiers
Attio — Key Specs
- ✓AI-native: enriches contacts automatically from web sources
- ✓Flexible data model — works like a database, not a rigid CRM
- ✓SOC 2 Type II, GDPR compliant
- ✓Fastest growing CRM in Y Combinator portfolio companies
Frequently Asked Questions
What is cheaper, Pipedrive or Attio?+
Pipedrive starts at $14/mo, which is lower than Attio at $34/mo.
Which tool is better for compliance — Pipedrive or Attio?+
Both support GDPR, SOC2. Pipedrive additionally supports POPIA.
Is Pipedrive or Attio compliant with South Africa's POPIA?+
Pipedrive supports POPIA compliance. Attio does not list POPIA as a supported framework.
Which has a higher API rate limit — Pipedrive or Attio?+
Attio has a higher API rate limit at 100 requests per minute. Pipedrive: 80 req/min. Attio: 100 req/min.
Which tool is better suited for Global?+
Pipedrive is evaluated for SMB Sales Teams in Global with hosting regions: EU-West, US-East. Attio has hosting regions: EU-West, US-East. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 26 June 2026
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