Head-to-Head Specification Audit
Gusto vs HubSpot CRM
SMB Payroll & Benefits Teams · Global
Specification Matrix
| Metric | Gusto | HubSpot CRM |
|---|---|---|
| Starting Price | $40/moBetter | $45/mo |
| API Rate Limit | 60 req/min | 100 req/minBetter |
| Target Country | Global | Global |
| Category | HR & People Ops | CRM |
| Compliance | SOC2, CCPA | GDPR, CCPA, POPIA, SOC2 |
| Hosting Regions | US-East, US-West | US-East, EU-West, AP-Southeast |
| Native Integrations | 7 listed | 8 listedBetter |
Gusto — Key Specs
- ✓Full-service payroll that auto-files federal, state, and local taxes
- ✓Benefits administration for health, dental, vision, and 401(k)
- ✓Contractor payments in 120+ countries on the Global plan
- ✓Built-in time tracking and PTO management included on all plans
HubSpot CRM — Key Specs
- ✓Free CRM includes unlimited contacts, deal pipeline, and email tracking forever
- ✓Marketing Hub, Sales Hub, and Service Hub unite on one data model — no sync lag
- ✓AI content assistant and predictive lead scoring on Professional plan
- ✓Operations Hub syncs bidirectionally with Salesforce, Pipedrive, and 1,000+ tools
Frequently Asked Questions
What is cheaper, Gusto or HubSpot CRM?+
Gusto starts at $40/mo, which is lower than HubSpot CRM at $45/mo.
Which tool is better for compliance — Gusto or HubSpot CRM?+
Both support SOC2, CCPA. HubSpot CRM additionally supports GDPR, POPIA.
Is Gusto or HubSpot CRM compliant with South Africa's POPIA?+
HubSpot CRM supports POPIA compliance. Gusto does not list POPIA as a supported framework.
Which has a higher API rate limit — Gusto or HubSpot CRM?+
HubSpot CRM has a higher API rate limit at 100 requests per minute. Gusto: 60 req/min. HubSpot CRM: 100 req/min.
Which tool is better suited for Global?+
Gusto is evaluated for SMB Payroll & Benefits Teams in Global with hosting regions: US-East, US-West. HubSpot CRM has hosting regions: US-East, EU-West, AP-Southeast. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 25 June 2026
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