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Head-to-Head Specification Audit
Attio vs Zapier
Modern AI-Native CRM for B2B SaaS · Global
Specification Matrix
| Metric | Attio | Zapier |
|---|---|---|
| Starting Price | $34/mo | $19.99/moBetter |
| API Rate Limit | 100 req/min | N/A |
| Target Country | Global | Global |
| Category | CRM | Workflow Automation |
| Compliance | SOC2, GDPR | GDPR, CCPA, SOC2 |
| Hosting Regions | EU-West, US-East | US, EU |
| Native Integrations | 5 listed | 7 listedBetter |
Attio — Key Specs
- ✓AI-native: enriches contacts automatically from web sources
- ✓Flexible data model — works like a database, not a rigid CRM
- ✓SOC 2 Type II, GDPR compliant
- ✓Fastest growing CRM in Y Combinator portfolio companies
Zapier — Key Specs
- ✓7,000+ app integrations — highest integration count in the automation market
- ✓Multi-step Zaps allow complex branching logic without writing code
- ✓Webhooks by Zapier catches any raw HTTP POST for custom integrations
- ✓Tables and Interfaces allow lightweight data storage inside Zapier
Frequently Asked Questions
What is cheaper, Attio or Zapier?+
Zapier starts at $19.99/mo, which is lower than Attio at $34/mo.
Which tool is better for compliance — Attio or Zapier?+
Both support SOC2, GDPR. Zapier additionally supports CCPA.
Which tool is better suited for Global?+
Attio is evaluated for Modern AI-Native CRM for B2B SaaS in Global with hosting regions: EU-West, US-East. Zapier has hosting regions: US, EU. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 26 June 2026
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