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Head-to-Head Specification Audit
Attio vs Sansan
Modern AI-Native CRM for B2B SaaS · Global
Specification Matrix
| Metric | Attio | Sansan |
|---|---|---|
| Starting Price | $34/mo | CustomBetter |
| API Rate Limit | 100 req/minBetter | 100 req/min |
| Target Country | Global | Japan |
| Category | CRM | CRM |
| Compliance | SOC2, GDPR | APPI, ISO27001 |
| Hosting Regions | EU-West, US-East | JP-Tokyo |
| Native Integrations | 5 listedBetter | 4 listed |
Attio — Key Specs
- ✓AI-native: enriches contacts automatically from web sources
- ✓Flexible data model — works like a database, not a rigid CRM
- ✓SOC 2 Type II, GDPR compliant
- ✓Fastest growing CRM in Y Combinator portfolio companies
Sansan — Key Specs
- ✓The de-facto business card digitisation platform in Japan — used by 8,000+ enterprises
- ✓AI extracts data from meishi (名刺) in both Japanese and English
- ✓Integrates with Salesforce — maps Japanese relationship hierarchy
- ✓APPI-compliant data management for Japanese enterprise buyers
Frequently Asked Questions
What is cheaper, Attio or Sansan?+
Sansan starts at $0/mo, which is lower than Attio at $34/mo.
Which tool is better for compliance — Attio or Sansan?+
Attio additionally supports SOC2, GDPR. Sansan additionally supports APPI, ISO27001.
Which has a higher API rate limit — Attio or Sansan?+
Attio has a higher API rate limit at 100 requests per minute. Attio: 100 req/min. Sansan: 100 req/min.
Which tool is better suited for Global?+
Attio is evaluated for Modern AI-Native CRM for B2B SaaS in Global with hosting regions: EU-West, US-East. Sansan has hosting regions: JP-Tokyo. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 10 July 2026
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