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Head-to-Head Specification Audit
Hotjar vs Make
Product & UX Teams · Global
Specification Matrix
| Metric | Hotjar | Make |
|---|---|---|
| Starting Price | CustomBetter | $9/mo |
| API Rate Limit | N/A | N/A |
| Target Country | Global | Global |
| Category | Product Analytics | Workflow Automation |
| Compliance | GDPR, CCPA, SOC2 | GDPR, SOC2 |
| Hosting Regions | EU-West | EU |
| Native Integrations | 7 listedBetter | 7 listed |
Hotjar — Key Specs
- ✓Heatmaps and session recordings show exactly where users click, scroll, and drop off
- ✓Unlimited heatmaps on free plan — no cap on data collection for small sites
- ✓AI-powered Highlights automatically extracts key session moments across recordings
- ✓Feedback widgets collect qualitative user input at the exact moment of friction
Make — Key Specs
- ✓Visual scenario builder handles complex branching logic not possible in Zapier
- ✓10,000 operations/month on Free tier vs Zapier's 100 tasks
- ✓HTTP/SOAP module enables direct API calls to any endpoint without a connector
- ✓Real-time trigger execution — no polling delays unlike Zapier free tier
Frequently Asked Questions
What is cheaper, Hotjar or Make?+
Hotjar starts at $0/mo, which is lower than Make at $9/mo.
Which tool is better for compliance — Hotjar or Make?+
Both support GDPR, SOC2. Hotjar additionally supports CCPA.
Which tool is better suited for Global?+
Hotjar is evaluated for Product & UX Teams in Global with hosting regions: EU-West. Make has hosting regions: EU. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 25 June 2026
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