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Head-to-Head Specification Audit
Hotjar vs PostHog
Product & UX Teams · Global
Specification Matrix
| Metric | Hotjar | PostHog |
|---|---|---|
| Starting Price | CustomBetter | Custom |
| API Rate Limit | N/A | N/A |
| Target Country | Global | Global |
| Category | Product Analytics | Product Analytics |
| Compliance | GDPR, CCPA, SOC2 | GDPR, SOC2, CCPA, HIPAA |
| Hosting Regions | EU-West | US-East, EU-West |
| Native Integrations | 7 listedBetter | 7 listed |
Hotjar — Key Specs
- ✓Heatmaps and session recordings show exactly where users click, scroll, and drop off
- ✓Unlimited heatmaps on free plan — no cap on data collection for small sites
- ✓AI-powered Highlights automatically extracts key session moments across recordings
- ✓Feedback widgets collect qualitative user input at the exact moment of friction
PostHog — Key Specs
- ✓Open-source: self-host on your own infrastructure for full data ownership and POPIA compliance
- ✓All-in-one: analytics, feature flags, A/B testing, session recording, and surveys
- ✓Free tier includes 1M events/month — most SaaS teams never pay
- ✓SQL access to your raw event data via PostHog's built-in query editor
Frequently Asked Questions
What is cheaper, Hotjar or PostHog?+
Both tools start at $0/mo on their entry plans.
Which tool is better for compliance — Hotjar or PostHog?+
Both support GDPR, CCPA, SOC2. PostHog additionally supports HIPAA.
Which tool is better suited for Global?+
Hotjar is evaluated for Product & UX Teams in Global with hosting regions: EU-West. PostHog has hosting regions: US-East, EU-West. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 25 June 2026
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