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Head-to-Head Specification Audit
Semrush vs HubSpot CRM
Digital Marketing Agencies · Global
Specification Matrix
| Metric | Semrush | HubSpot CRM |
|---|---|---|
| Starting Price | $139.95/mo | $45/moBetter |
| API Rate Limit | N/A | 100 req/min |
| Target Country | Global | Global |
| Category | SEO & Marketing Tools | CRM |
| Compliance | GDPR, CCPA, SOC2 | GDPR, CCPA, POPIA, SOC2 |
| Hosting Regions | US-East, EU-West | US-East, EU-West, AP-Southeast |
| Native Integrations | 5 listed | 8 listedBetter |
Semrush — Key Specs
- ✓All-in-one: keyword research, competitor analysis, backlink audits, and content planning
- ✓Advertising Research reveals competitors' exact paid search keywords and ad copy
- ✓Position Tracking monitors your rankings for up to 5,000 keywords daily
- ✓40% recurring affiliate commission — highest payout in the SEO tools market
HubSpot CRM — Key Specs
- ✓Free CRM includes unlimited contacts, deal pipeline, and email tracking forever
- ✓Marketing Hub, Sales Hub, and Service Hub unite on one data model — no sync lag
- ✓AI content assistant and predictive lead scoring on Professional plan
- ✓Operations Hub syncs bidirectionally with Salesforce, Pipedrive, and 1,000+ tools
Frequently Asked Questions
What is cheaper, Semrush or HubSpot CRM?+
HubSpot CRM starts at $45/mo, which is lower than Semrush at $139.95/mo.
Which tool is better for compliance — Semrush or HubSpot CRM?+
Both support GDPR, CCPA, SOC2. HubSpot CRM additionally supports POPIA.
Is Semrush or HubSpot CRM compliant with South Africa's POPIA?+
HubSpot CRM supports POPIA compliance. Semrush does not list POPIA as a supported framework.
Which tool is better suited for Global?+
Semrush is evaluated for Digital Marketing Agencies in Global with hosting regions: US-East, EU-West. HubSpot CRM has hosting regions: US-East, EU-West, AP-Southeast. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 25 June 2026
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