Head-to-Head Specification Audit
Okta vs HubSpot CRM
Enterprise IT & Security Teams · Global
Specification Matrix
| Metric | Okta | HubSpot CRM |
|---|---|---|
| Starting Price | $2/moBetter | $45/mo |
| API Rate Limit | 200 req/minBetter | 100 req/min |
| Target Country | Global | Global |
| Category | Authentication & Identity | CRM |
| Compliance | GDPR, SOC2, ISO27001, HIPAA, FedRAMP, CCPA | GDPR, CCPA, POPIA, SOC2 |
| Hosting Regions | US-East, EU-West, AP-Southeast, AU-East | US-East, EU-West, AP-Southeast |
| Native Integrations | 7 listed | 8 listedBetter |
Okta — Key Specs
- ✓Universal directory manages identities across all apps from a single control plane
- ✓Lifecycle management automates user provisioning and deprovisioning via SCIM
- ✓Adaptive MFA applies contextual risk scoring to each login without user friction
- ✓Workforce Identity and Customer Identity both on one platform — single contract
HubSpot CRM — Key Specs
- ✓Free CRM includes unlimited contacts, deal pipeline, and email tracking forever
- ✓Marketing Hub, Sales Hub, and Service Hub unite on one data model — no sync lag
- ✓AI content assistant and predictive lead scoring on Professional plan
- ✓Operations Hub syncs bidirectionally with Salesforce, Pipedrive, and 1,000+ tools
Frequently Asked Questions
What is cheaper, Okta or HubSpot CRM?+
Okta starts at $2/mo, which is lower than HubSpot CRM at $45/mo.
Which tool is better for compliance — Okta or HubSpot CRM?+
Both support GDPR, SOC2, CCPA. Okta additionally supports ISO27001, HIPAA, FedRAMP. HubSpot CRM additionally supports POPIA.
Is Okta or HubSpot CRM compliant with South Africa's POPIA?+
HubSpot CRM supports POPIA compliance. Okta does not list POPIA as a supported framework.
Which has a higher API rate limit — Okta or HubSpot CRM?+
Okta has a higher API rate limit at 200 requests per minute. Okta: 200 req/min. HubSpot CRM: 100 req/min.
Which tool is better suited for Global?+
Okta is evaluated for Enterprise IT & Security Teams in Global with hosting regions: US-East, EU-West, AP-Southeast, AU-East. HubSpot CRM has hosting regions: US-East, EU-West, AP-Southeast. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 25 June 2026
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