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Head-to-Head Specification Audit

Make vs Smile Identity

Developers & Power Users · Global

Workflow Automation

Make

Developers & Power Users · Global

Visit Make

KYC & Identity Verification

Smile Identity

African Fintechs & Digital Banks · Africa

Visit Smile Identity

Specification Matrix

MetricMakeSmile Identity
Starting Price$9/moBetter$83/mo
API Rate LimitN/A300 req/min
Target CountryGlobalAfrica
CategoryWorkflow AutomationKYC & Identity Verification
ComplianceGDPR, SOC2POPIA, NDPR Nigeria, Kenya DPA, Ghana DPA, FATF Recommendations
Hosting RegionsEUZA-Johannesburg, NG-Lagos, KE-Nairobi
Native Integrations7 listedBetter5 listed

Make — Key Specs

  • Visual scenario builder handles complex branching logic not possible in Zapier
  • 10,000 operations/month on Free tier vs Zapier's 100 tasks
  • HTTP/SOAP module enables direct API calls to any endpoint without a connector
  • Real-time trigger execution — no polling delays unlike Zapier free tier

Smile Identity — Key Specs

  • Only KYC platform with government ID databases across 30+ African countries
  • Biometric liveness detection with 99.8% accuracy on African faces
  • SmartSelfieâ„¢ — works on low-end Android phones with poor cameras
  • Direct integration with South African Home Affairs, Nigerian NIN, Kenyan Huduma
  • Trusted by Carbon, OPay, Kuda, Wave, and 100+ African fintechs

Frequently Asked Questions

What is cheaper, Make or Smile Identity?+

Make starts at $9/mo, which is lower than Smile Identity at $83/mo.

Which tool is better for compliance — Make or Smile Identity?+

Make additionally supports GDPR, SOC2. Smile Identity additionally supports POPIA, NDPR Nigeria, Kenya DPA, Ghana DPA, FATF Recommendations.

Is Make or Smile Identity compliant with South Africa's POPIA?+

Smile Identity supports POPIA compliance. Make does not list POPIA as a supported framework.

Which tool is better suited for Global?+

Make is evaluated for Developers & Power Users in Global with hosting regions: EU. Smile Identity has hosting regions: ZA-Johannesburg, NG-Lagos, KE-Nairobi. For data residency in Global, check each vendor's data processing agreements.

Data last verified: 3 July 2026

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