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Head-to-Head Specification Audit

HubSpot CRM vs Okta

SaaS & Tech Businesses · Global

CRM

HubSpot CRM

SaaS & Tech Businesses · Global

Visit HubSpot CRM

Authentication & Identity

Okta

Enterprise IT & Security Teams · Global

Visit Okta

Specification Matrix

MetricHubSpot CRMOkta
Starting Price$45/mo$2/moBetter
API Rate Limit100 req/min200 req/minBetter
Target CountryGlobalGlobal
CategoryCRMAuthentication & Identity
ComplianceGDPR, CCPA, POPIA, SOC2GDPR, SOC2, ISO27001, HIPAA, FedRAMP, CCPA
Hosting RegionsUS-East, EU-West, AP-SoutheastUS-East, EU-West, AP-Southeast, AU-East
Native Integrations8 listedBetter7 listed

HubSpot CRM — Key Specs

  • Free CRM includes unlimited contacts, deal pipeline, and email tracking forever
  • Marketing Hub, Sales Hub, and Service Hub unite on one data model — no sync lag
  • AI content assistant and predictive lead scoring on Professional plan
  • Operations Hub syncs bidirectionally with Salesforce, Pipedrive, and 1,000+ tools

Okta — Key Specs

  • Universal directory manages identities across all apps from a single control plane
  • Lifecycle management automates user provisioning and deprovisioning via SCIM
  • Adaptive MFA applies contextual risk scoring to each login without user friction
  • Workforce Identity and Customer Identity both on one platform — single contract

Frequently Asked Questions

What is cheaper, HubSpot CRM or Okta?+

Okta starts at $2/mo, which is lower than HubSpot CRM at $45/mo.

Which tool is better for compliance — HubSpot CRM or Okta?+

Both support GDPR, CCPA, SOC2. HubSpot CRM additionally supports POPIA. Okta additionally supports ISO27001, HIPAA, FedRAMP.

Is HubSpot CRM or Okta compliant with South Africa's POPIA?+

HubSpot CRM supports POPIA compliance. Okta does not list POPIA as a supported framework.

Which has a higher API rate limit — HubSpot CRM or Okta?+

Okta has a higher API rate limit at 200 requests per minute. HubSpot CRM: 100 req/min. Okta: 200 req/min.

Which tool is better suited for Global?+

HubSpot CRM is evaluated for SaaS & Tech Businesses in Global with hosting regions: US-East, EU-West, AP-Southeast. Okta has hosting regions: US-East, EU-West, AP-Southeast, AU-East. For data residency in Global, check each vendor's data processing agreements.

Data last verified: 25 June 2026

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