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Head-to-Head Specification Audit
HubSpot CRM vs ActiveCampaign
SaaS & Tech Businesses · Global
Specification Matrix
| Metric | HubSpot CRM | ActiveCampaign |
|---|---|---|
| Starting Price | $45/mo | $15/moBetter |
| API Rate Limit | 100 req/min | N/A |
| Target Country | Global | Global |
| Category | CRM | Email Marketing & CRM |
| Compliance | GDPR, CCPA, POPIA, SOC2 | GDPR, CCPA, SOC2 |
| Hosting Regions | US-East, EU-West, AP-Southeast | US-East, EU-West |
| Native Integrations | 8 listedBetter | 7 listed |
HubSpot CRM — Key Specs
- ✓Free CRM includes unlimited contacts, deal pipeline, and email tracking forever
- ✓Marketing Hub, Sales Hub, and Service Hub unite on one data model — no sync lag
- ✓AI content assistant and predictive lead scoring on Professional plan
- ✓Operations Hub syncs bidirectionally with Salesforce, Pipedrive, and 1,000+ tools
ActiveCampaign — Key Specs
- ✓Visual automation builder handles 500+ trigger/action combinations without code
- ✓Predictive sending AI picks the optimal send time per individual contact
- ✓CRM included on all plans — no separate purchase for deal and pipeline management
- ✓Deep data integration passes Shopify purchase events directly into contact profiles
Frequently Asked Questions
What is cheaper, HubSpot CRM or ActiveCampaign?+
ActiveCampaign starts at $15/mo, which is lower than HubSpot CRM at $45/mo.
Which tool is better for compliance — HubSpot CRM or ActiveCampaign?+
Both support GDPR, CCPA, SOC2. HubSpot CRM additionally supports POPIA.
Is HubSpot CRM or ActiveCampaign compliant with South Africa's POPIA?+
HubSpot CRM supports POPIA compliance. ActiveCampaign does not list POPIA as a supported framework.
Which tool is better suited for Global?+
HubSpot CRM is evaluated for SaaS & Tech Businesses in Global with hosting regions: US-East, EU-West, AP-Southeast. ActiveCampaign has hosting regions: US-East, EU-West. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 12 June 2026
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