Head-to-Head Specification Audit
ActiveCampaign vs HubSpot CRM
SMB & E-Commerce Businesses · Global
Specification Matrix
| Metric | ActiveCampaign | HubSpot CRM |
|---|---|---|
| Starting Price | $15/mo | $0/moBetter |
| API Rate Limit | Not confirmed | 100 req/min |
| Target Country | Global | Global |
| Category | Email Marketing & CRM | CRM |
| Compliance (vendor-stated) | GDPR, CCPA, SOC2 | CCPA, GDPR, POPIA, SOC2 |
| Hosting Regions | US-East, EU-West | US-East, EU-West, AP-Southeast |
| Native Integrations | 7 listed | 8 listedBetter |
ActiveCampaign — Key Specs
Vendor-stated- ✓Visual automation builder handles 500+ trigger/action combinations without code
- ✓Predictive sending AI picks the optimal send time per individual contact
- ✓CRM included on all plans — no separate purchase for deal and pipeline management
- ✓Deep data integration passes Shopify purchase events directly into contact profiles
HubSpot CRM — Key Specs
Vendor-stated- ✓Free CRM includes unlimited contacts, deal pipeline, and email tracking forever
- ✓Marketing Hub, Sales Hub, and Service Hub unite on one data model — no sync lag
- ✓AI content assistant and predictive lead scoring on Professional plan
- ✓Operations Hub syncs bidirectionally with Salesforce, Pipedrive, and 1,000+ tools
Frequently Asked Questions
Which is lower-priced, ActiveCampaign or HubSpot CRM?+
HubSpot CRM starts at Free plan available, which is lower than ActiveCampaign at $15/mo. Verify current pricing on each vendor's website.
Which compliance frameworks do ActiveCampaign and HubSpot CRM list?+
Both list GDPR, CCPA, SOC2 in their vendor documentation. HubSpot CRM additionally lists POPIA. These are vendor-stated frameworks. VektorIndex has not independently audited these claims.
Does ActiveCampaign or HubSpot CRM list POPIA as a supported compliance framework?+
HubSpot CRM lists POPIA (Protection of Personal Information Act) as a supported compliance framework per its vendor documentation. VektorIndex has not independently verified this claim. South African organisations should request the vendor's current Data Processing Agreement and confirm data residency settings before processing personal information. ActiveCampaign does not list POPIA as a supported compliance framework in its public documentation. Contact the vendor to confirm their position before processing South African personal information.
Which has a higher documented API rate limit — ActiveCampaign or HubSpot CRM?+
Available information does not support a direct comparison of API rate limits for these tools. Check each vendor's developer documentation.
Which data hosting regions do ActiveCampaign and HubSpot CRM support?+
ActiveCampaign lists hosting regions: US-East, EU-West. HubSpot CRM lists hosting regions: US-East, EU-West, AP-Southeast. For data residency requirements in Global, confirm exact region configuration directly with each vendor.
Data last updated: 1 October 2026 — Sourced from official vendor documentation. Not independently audited. Report incorrect information
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