Head-to-Head Specification Audit
HubSpot CRM vs Asana
Inbound CRM for SMB · Global
Specification Matrix
| Metric | HubSpot CRM | Asana |
|---|---|---|
| Starting Price | CustomBetter | $10.99/mo |
| API Rate Limit | 100 req/min | 150 req/minBetter |
| Target Country | Global | Global |
| Category | CRM | Project Management |
| Compliance | GDPR, CCPA, SOC2, ISO27001, POPIA | GDPR, CCPA, SOC2 |
| Hosting Regions | US-East, EU-West | US-East, EU-West |
| Native Integrations | 6 listed | 7 listedBetter |
HubSpot CRM — Key Specs
- ✓Free CRM forever — unlimited contacts, pipeline, deals
- ✓ChatSpot AI: natural language CRM queries
- ✓GDPR consent management tools built-in
- ✓POPIA data export and deletion tools added 2024
Asana — Key Specs
- ✓Timeline view with dependency mapping for complex project planning
- ✓Workload view shows team capacity in real time to prevent burnout
- ✓Rules automate repetitive task routing with no-code triggers
- ✓GDPR-compliant EU data residency available on paid plans
Frequently Asked Questions
What is cheaper, HubSpot CRM or Asana?+
HubSpot CRM starts at $0/mo, which is lower than Asana at $10.99/mo.
Which tool is better for compliance — HubSpot CRM or Asana?+
Both support GDPR, CCPA, SOC2. HubSpot CRM additionally supports ISO27001, POPIA.
Is HubSpot CRM or Asana compliant with South Africa's POPIA?+
HubSpot CRM supports POPIA compliance. Asana does not list POPIA as a supported framework.
Which has a higher API rate limit — HubSpot CRM or Asana?+
Asana has a higher API rate limit at 150 requests per minute. HubSpot CRM: 100 req/min. Asana: 150 req/min.
Which tool is better suited for Global?+
HubSpot CRM is evaluated for Inbound CRM for SMB in Global with hosting regions: US-East, EU-West. Asana has hosting regions: US-East, EU-West. For data residency in Global, check each vendor's data processing agreements.
Data last verified: 26 June 2026
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